NextTechBlog is an independent technology publication based in Kelowna, British Columbia. We sell advertising to fund the reporting, on terms that keep the editorial side clean. If you want to reach people who read technical explanation carefully, this page sets out what we offer and what we will not do.

Who reads NextTechBlog

We are not going to invent numbers for you. Here is the honest qualitative picture.

Our readers come for detailed explanation of artificial intelligence, semiconductors and hardware, cybersecurity, software development, consumer technology and emerging fields. They tend to be technically literate people reading either inside or slightly outside their own specialism: engineers, developers, IT and security staff, product and engineering managers, students, and technically minded buyers who research before purchasing.

It is an international, primarily English-speaking audience with substantial Canadian and US readership. Traffic skews toward long-form explainer and comparison articles rather than news churn, so visitors arrive with intent and stay on the page.

Current traffic figures, audience breakdowns, page-level performance and rate card are in our media kit, available on request from [email protected]. We will send you real numbers from our analytics rather than publish flattering estimates here.

What we offer

Display advertising

Standard IAB display placements across article and index pages, sold by campaign period or through approved programmatic partners. Placements are clearly separated from editorial content. We do not run interstitials, autoplay audio, pop-ups that block reading, or anything that materially harms page performance.

Newsletter placement

A labelled sponsor slot in our email newsletter, sold per send. One sponsor per issue. Copy is supplied by you, subject to our review for accuracy and for compliance with Canada’s Anti-Spam Legislation, which governs the commercial email we send.

Sponsored content

Long-form articles produced for a sponsor and published under a clear sponsorship label. You can supply the draft or we can write it from your brief. Either way it is edited to our standards for readability and factual accuracy, and it must be genuinely useful to a reader — a technical explainer, a case study with real detail, a well-argued position piece. We decline sponsored content that is only a product brochure.

Other formats

Category or series sponsorship, event partnerships and custom formats are possible. Ask, and we will tell you honestly whether it is something we can do well.

Rules sponsored content must follow

These are not negotiable, and they exist to protect the reader and both of us.

• It is labelled. Every sponsored piece carries a clear, prominent label at the top identifying it as sponsored and naming the sponsor. The label is not hidden below the fold, in small print, or written in language designed to be missed.
• It never wears an editorial byline. Sponsored work is visually distinct from editorial and is not attributed to a staff writer as though it were independent reporting.
• Links carry the right attributes. Links in sponsored content and advertising use rel=”sponsored” or rel=”nofollow”, in line with Google’s guidance on qualifying outbound links. There is no such thing as a paid do-follow link here, at any price.
• Disclosure meets the standard advertisers are held to. Our labelling is designed to satisfy the material-connection disclosure expectations in the FTC’s Endorsement Guides in the United States and the deceptive marketing provisions of the Competition Act enforced by the Competition Bureau in Canada, including the general impression test — what a reader takes away matters, not just what the fine print says.
• Claims must be substantiated. Performance claims, comparisons and superlatives need evidence we can see. We will ask for it, and we will cut a claim you cannot support.
• No editorial control beyond your own piece. Sponsoring content gives you approval over your sponsored piece and nothing else. It does not give you sight of, influence over, or a veto on any other coverage, including coverage of you or your competitors.
• No removal of existing coverage. Advertising cannot buy the deletion or softening of anything we have already published. If we made a factual error we will correct it for free, as we would for anyone.

What we will not accept

• Undisclosed paid links, paid guest posts, or “editorial link insertions” into existing articles.
• Link exchanges, private blog networks, and any other link scheme.
• Gambling, betting, casino and sports-book advertising.
• Adult content.
• Malware, adware, fake system-cleaner and scareware products, and downloads bundled with unwanted software.
• Misleading financial products: cryptocurrency investment schemes and token promotions, binary options, guaranteed-return offers, forex and “trading signal” services, and anything promising an investment outcome.
• Deceptive creative — fake system alerts, fake close buttons, fake news layouts, fake countdown pressure, or ads impersonating our editorial design.
• Tobacco, vaping and recreational drug advertising, and any product whose sale is unlawful in Canada.
• Anything requiring us to conceal the commercial relationship from readers.

We reserve the right to decline or withdraw any campaign that conflicts with this policy, with our editorial independence, or with our readers’ interests. Where we withdraw a campaign that had already been accepted, we refund the unrun portion.

Process and lead times

1. Enquiry. Email [email protected] with your company, product, target audience, formats you are interested in, budget range and preferred dates. We reply within five business days.
2. Media kit and proposal. We send current audience data and rates, then a proposal for your campaign.
3. Booking. Insertion order signed and payment terms agreed. New advertisers pay in advance; established accounts can be invoiced net 30.
4. Creative or copy. Display creative is due at least five business days before launch. Newsletter copy is due at least seven business days before the send date.
5. Sponsored content. Allow three to four weeks from brief to publication for a piece we write, or two weeks for a supplied draft, to leave time for editing, substantiation checks and one round of your revisions.
6. Live and reporting. Campaign runs; we send performance reporting at the end of the flight, and mid-flight for longer campaigns.

Book earlier than the minimums if you can. Slots around major industry events fill up well in advance.

Request the media kit

Email [email protected] and ask for the media kit. Tell us roughly what you are trying to achieve and we will tell you plainly whether we are a good fit — including when we think we are not.

You can also reach us at NextTechBlog, 3330 Old Vernon Rd, Kelowna, BC V1X 6P3, Canada, or by phone on +1 (250) 979-6360. Please do not send link-buying offers; they are deleted unread. Our approach to commercial relationships is set out in full in our Editorial Policy and Disclaimer.